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Major retailers Whole Foods and Walmart have reportedly asked major suppliers to bring down the prices of groceries.

This comes as grocery prices continue to rise, with government data showing that prices at the supermarket were 11.3 percent higher in January than the year before.

The cost of a dozen eggs has even surpassed the price of a pound of ground beef.

The retailers are asking for help in order to assist their customers, although executives and major suppliers have not promised price cuts.

Consumers can take action by reading the fine print and slowing down impulse purchases, as grocery stores rely on these to make money.

Shoppers are also changing their purchasing habits by buying in smaller quantities and switching to generic store brands.

However, for larger families, this is not always possible.

While gas prices have stayed relatively low, it is up to the consumers to find the best deals out there.

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