Taco Bell, a popular fast food chain, is set to introduce a vegan version of its famous Crunchwrap.
The news was reported by David Lazarus for KTLA 5 News on June 7, 2023.
The vegan Crunchwrap, known as the Crunch Traps, will feature plant-based meat alternatives as its filling.
Initially, the vegan Crunch Traps will be available in only three cities: Los Angeles, New York, and Orlando.
Taco Bell chose these cities because they have a high population of vegetarian and vegan consumers.
The fast food chain is known for offering a variety of vegetarian options on its menu, including both dishes and individual ingredients.
While Taco Bell’s expansion into vegan offerings aligns with its existing popularity among vegetarian circles, it remains to be seen if the new vegan options will be successful.
The plant-based meat alternatives have undergone months of testing in restaurants, but they have yet to capture widespread consumer appeal.
Some consumers have noted that the vegan alternatives do not taste like meat and have a texture closer to vegetables.
Nevertheless, Taco Bell’s decision to venture into the vegan market demonstrates the growing demand for plant-based options and the company’s commitment to catering to a wider range of dietary preferences.