March Madness Takes Over Sacramento, Bringing Economic Boost to City
The Golden One Center and surrounding areas of downtown Sacramento were packed with excited fans this St.
Patrick’s Day weekend for the NCAA March Madness basketball tournament.
The event, which has been three years in the making, drew crowds from all over the country to cheer on their favorite college basketball teams.
Despite the varied allegiances of the fans, everyone seemed to be having a great time, eating, drinking, and enjoying the atmosphere.
The tournament brought in an estimated $10 million to the local economy, a much-needed boost for the city coming out of the pandemic.
The economic impact of the tournament was felt over a 45-day period, with teams arriving earlier in the week and staying through the weekend.
Mike Testa, President and CEO of Visit Sacramento, emphasized the importance of events like March Madness in bringing new dollars into the local economy.
The tournament was a welcome sight for many in the city, signaling a return to normalcy and a chance to spend time with family and friends.
The success of the event was a testament to the hard work put in by the city over the past few years to bring March Madness to Sacramento.
While the games may be over, the economic impact of the tournament will be felt for some time, providing a much-needed boost to local businesses and the city as a whole.