March Madness is back in Sacramento at the Golden 1 Center, after being cancelled in 2020 due to Covid-19.
Officials estimate that the NCAA tournament will bring in roughly $10 million in revenue over the five-day event.
Hotels in Sacramento had to bid with Visit Sacramento to be selected as one of the hosts for the teams.
The Hyatt secured one of the eight contracted team hotels, selling out all of their 505 rooms.
Although they cannot reveal which teams they are hosting, they suggest it may be a potential Elite Eight or Final Four contender.
The event provides an opportunity for local businesses to recover from the pandemic, with fans having a whole day between rounds to shop and eat local.
Sacramento anticipates collecting big in terms of hotel tax, estimating $10 million to be made in five days, as well as gaining potential future visitors.
Visit Sacramento believes that events like these are a great tool to showcase the city and attract new visitors.
The first tip-offs for round one will begin tomorrow at 10:40 am, with ABC 10 live at the arena for coverage.
