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Despite Inflation, Fast Food Sales Surge

Prices across various sectors have been on the rise, and fast food is no exception.

However, fast food sales continue to soar due to their affordability compared to traditional sit-down restaurants.

Despite the impact of inflation and higher wages, fast-food chains are experiencing a surge in popularity among Americans.

Brooke Shaffer, reporting for NewsNation, highlights the resilience of the fast-food industry.

She visits a McDonald’s in Hialeah, Florida, where business is booming even after the COVID-19 pandemic.

The restaurant claims that their sales post-pandemic are better than before.

Despite the strain on most Americans’ budgets due to inflation, fast food sales are skyrocketing nationwide.

Drive-thru sales, in particular, have seen a significant increase from 60-65% to over 75% compared to pre-COVID times.

McDonald’s is just one example of a fast-food chain that has exceeded expectations during these challenging times.

The company’s global sales rose by 12%, outperforming analysts’ predictions.

In the first part of the year alone, sales jumped approximately 11%.

The success of fast food can be attributed, in part, to the price point at which popular items like the Big Mac or nuggets are offered.

Despite a significant price increase of approximately 13% in fast food menu items last year, they still offer better value compared to grocery store prices.

It is not only individuals with lower incomes who are frequenting fast-food establishments but also higher-income individuals, which is surprising.

The threat of a potential recession has prompted some customers to forgo more expensive dining options and opt for the cost savings provided by fast food.

Customers are increasingly visiting these establishments multiple times a week, demonstrating their loyalty and the financial appeal of fast food.

In the face of inflation, fast food continues to thrive, attracting customers from various income brackets who appreciate the convenience, value, and affordability it offers.





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