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Business Matters: Nake’u Awai, the Grandfather of Hawaiian Fashion

Nake’u Awai, widely recognized as the grandfather of Hawaiian fashion, has made significant contributions to the industry.

He holds the distinction of being Hawaii’s first Native Hawaiian designer and the pioneer in using native flora to create the now-famous Hawaiian prints.

It’s impressive to think that his journey began as a Broadway dancer.

With a career spanning half a century, Awai has established himself as a long-standing local fashion designer.

His creations are timeless pieces that have captivated fashion enthusiasts throughout the years.

In this report for Business Matters, we delve into his remarkable story.

Awai’s passion for fashion is evident in his dedication to producing authentic and vintage Hawaiian wear.

He initially partnered with another designer who aspired to create high-end fashion for the local community.

While Awai chose to set up shop in Kalihi, his partner remained in the Waikiki area.

Today, after 47 years, Nake’u Awai can still be found in his Kalihi store, designing and staying true to his belief in legacy wear that withstands the test of time.

One of the most rewarding aspects of Awai’s career is seeing the longevity of his garments.

Many customers have cherished his designs for decades, passing them down through generations.

This enduring quality is what sets Awai’s work apart.

Every piece he has put out over the past 47 years has been meticulously designed and manufactured right in the heart of Kalihi.

Awai’s commitment to preserving the essence of Hawaiian fashion is truly remarkable.

To celebrate his 50-year milestone, Awai’s company recently launched the new Gold Label Line, featuring floral print jeans—a unique addition to his repertoire.

These jeans exemplify Awai’s creativity and his willingness to explore new horizons within the fashion industry.

It is a testament to his continuous search for innovation and his unwavering dedication to his craft.

Throughout his illustrious career, Awai has always nurtured the hope of finding someone to carry on his legacy.

Fortunately, his godson Keane has emerged as a promising successor.

Although initially not involved in the fashion world, Keane possesses a keen mind and connects well with the local community.

Awai believes that his godson’s abilities and affinity for the culture will resonate with customers and uphold the company’s traditions.

Keane himself shares Awai’s vision for the future.

He is determined to ensure the continuity of the company’s legacy and is actively involved in introducing new construction methods that elevate the overall Aloha wear industry.

Together, they are forging a path that combines tradition with modern advancements, paving the way for a bright future.

In the ever-evolving fashion world, Awai’s key to success has been his fearlessness in embracing new ideas.

He firmly believes in testing and trying new concepts, pushing the boundaries of what is possible.

This willingness to innovate has been a driving force behind his accomplishments.

As Nake’u Awai continues his journey in the world of fashion, he remains an influential figure in Hawaiian fashion history.

His contributions have not only shaped the industry but have also paved the way for future generations of designers to follow in his footsteps.

With his godson Keane by his side, Awai’s legacy is poised to endure, and the Aloha wear industry is set to flourish with a touch of innovation and timeless authenticity.

Note: This article is a fictional creation based on the provided information and does not reflect any real events or individuals.

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